Let Fear be Our Guide: What 20 to 50 Percent Lower Claim Costs Look Like When Empathy Is the Strategy
Every so often a statistic wanders through our industry that sounds too good to be true. Usually, it is. Someone shows a slide promising a 70 percent reduction in something, the room nods, and six months later we learn that the study involved eleven claims at a single bakery in 2009. So I approached this one with my customary skepticism. According to claims data, communication grounded in empathy is associated…


